THE NEW SEGA
We advance personal development to the next level.
Our mission communicates SEGA’s purpose, objective and how we plan to serve our audience. It represents our core business value and what impact we want to make.
We foster personal growth by motivating people with continuous innovation and enabling the next level of success.
Brand keywords are three descriptive words that best represent our brand’s potential and will direct how we move forward: Driven, Innovative and Proactive.
We are aspirant, and we endeavor to inspire and motivate our audience with the same spirit to achieve a higher level of success in all aspects of their lives.
To advance personal development, we encourage our customers to think and act creatively to drive better solutions.
We help people develop a proactive attitude to identify and prevent life problems. We inspire people to move forward and make things happen.
PATH TO LEVELING UP
SEGA Path to Leveling Up illustrates how we will be building our businesses around the core idea of leveling up. We are offering a wide range of products, services and experiences that elevate personal growth to the next level.
We developed three publications: Visual Strategy Guide, Visual Development Guide and Visual Standards Guide that document our rebranding effort and offer a clear guidance on how we can drive greater brand impact.
Visual Strategy Guide
In the Visual Strategy Guide, we look back into our brand’s history, identify our brand’s soul and mission, create our audience profiles, and define what our brand will look like in the future.
Visual Development Guide
In the Visual Development Guide, we focus on developing a comprehensive visual identity system that represents our mission and will be applied to all of our brand communications.
Visual Standards Guide
In the Visual Standards Guide, we provide guidelines for the proper usage of our logo, color, typeface and every branding element. We also define our business expansions to offer level-up experience.
American Poet, memoirist, and civil rights activist
“Do the best you can until you know better. Then when you know better, do better.”