BRAND EXTENSIONS
Achieve with SEGA
PATH TO LEVELING UP
Our purpose is to enable the next level of success in all aspects of life, and every step we take is heading towards this goal.
SEGA ACHIEVING
Our offerings that facilitate achieving the next level of success include SEGA Triathlon, Mental Challenge, Obstacle Course, Co-Branding with Alphabet, Co-Branding with Johnson & Johnson, Progress Tracking App, Talent Lab and Reflection Corner.
SEGA Talent Lab
Working with like-minded
talents to drive innovative ideas and solutions.
SEGA Talent Lab offers talents from different industries a space to make the best of their knowledge and expertise, and creatively solve an existing problem. When collaboration takes place, every participant can learn from each other and improve their skills.
Mission Focus
SEGA Talent Lab fortifies our mission of motiving people with innovation by building a space where creativity reigns and thrives.
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We aspire to unleash people’s full potential and level up their knowledge and skills.
At SEGA Talent lab, we offer an environment with resources that spark creativity and innovation.
Similarity
Harvard Innovation Labs
Idealab Studio
Differentiation
SEGA Talent Lab offers a wide range of physical and intellectual resources that will be needed for new ideas and solutions to develop and grow, such as one-to-one advising, consultation with industry experts, workshops and also incubation programs.
Links To
SEGA Mentorship Program
A promising young talent is collaborating with her fellows to develop a new invention.
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｜ENVIRONMENT
SEGA X Johnson & Johnson
Elevating physical and mental performance through medical innovation and advancement.
Johnson & Johnson endeavors to bring positive impact on human health and medical advancement with innovation. SEGA will partner with the company to invest in medical devices and consumer packaged goods to level up the human living experience.
A technician is devoting herself to the SEGA X Johnson & Johnson program for medical advancement.
Mission Focus
SEGA X Johnson & Johnson lays stress on our mission of advancing personal growth by offering people innovative solutions for disease prevention and health promotion.
Through our collaboration, we are able to conduct meaningful scientific research and development.
Similarity
Novo Nordisk
Medivation
Differentiation
Many people in the world struggle with chronic diseases and disabilities that prevent them from leading a successful and meaningful life. With the SEGA X Johnson & Johnson program, we aim to help these people improve their health conditions and reach life goals.
Links To
SEGA Fitness Center
A diverse group of medical experts are conducting research and development on improving human performance.
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｜CO-BRANDING
SEGA Progress Tracking App
Setting daily goals, recording every effort as well as tracking each progress.
SEGA Progress Tracking App will allow people to set their goals and improve a variety of aspects in their lives. It can also have a sharing or reward system that motivates people to keep track of their efforts and achieve better.
A man is excited about keeping himself on track with his life goals using SEGA Progress Tracking App.
Mission Focus
SEGA Progress Tracking App bolsters our mission of facilitating individual development by making every step of the progress tangible and motivating people to strive for their best.
One of our users is utilizing the app to track his career goals.
Similarity
Strides App
Way of Life App
Differentiation
SEGA Progress Tracking App will help our users to build and stay committed to certain goals in their life and career. The app also helps people break large goals into smaller chunks and provides incentives to conquer each step.
Links To
SEGA Online Learning System
SEGA Progress Tracking App allows our customers to take control of their progress anytime, anywhere.
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SEGA Triathlon
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｜EVENT
Stepping out of the comfort zone and taking the challenge to enhance personal stamina.
For many people, finishing a triathlon seems like a huge undertaking. SEGA recognizes this challenge and turns it into an opportunity for people to train their body, build physical strength and cultivate mental perseverance.
A SEGA Triathlon contestant is striving to complete the cycling part of the race.
Mission Focus
SEGA Triathlon bolsters our mission of stimulating physical and mental growth by getting people involved in sport training and competitions.
People from different cultures and all walks of life are joining in our competition.
Similarity
Marine Corps Marathon
World Triathlon
Differentiation
In addition to the Triathlon challenge where people try their best to surpass their limits, SEGA Triathlon program also host pre-competition training for all participants to level up both their physical and mental capabilities.
Links To
SEGA Fitness Center
A female contestant is reaching her goal of completing the final part of the triathlon race.
SEGA Mental Challenge
Advancing mind skills by battling against people with greater mental capabilities.
SEGA Mental Challenge will be holding a series of mental obstacle courses that invite people from all walks of life to battle intellectual skills by answering questions with speed and precision. The winner will be awarded with a prize and extensive level-up experiences.
Mission Focus
SEGA Mental Challenge underscores our commitment to advance personal mental development by providing an arena for people to battle and unleash their true potential.
Differentiation
Most of the mental obstacle courses are aiming for discovering people with best mind skills. However, for SEGA Mental Challenge, our goal is to provide a platform where people can test and hone their mental capabilities through fun and exciting games.
A Female is participating in SEGA Mental Challenge to show and test her intellectual capability.
Similarity
Mental Samurai
The Brain
Links To
SEGA Mentorship Program
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SEGA Obstacle Course
Testing and honing physical strength through battling in challenging conditions.
SEGA Obstacle Course will allow our participants to push through seemingly impossible tests of physical strength and endurance. The final winner will be awarded with a prize and extensive level-up experiences.
Mission Focus
SEGA Obstacle Course underscores our commitment to advance personal physical development by offering an arena for people to battle and unleash their true potential.
Differentiation
Similar to the mental challenge, most of the physical obstacle courses aim for discovering people with best body strengths, while for SEGA Obstacle Course, our goal is to provide a platform where people can test and hone their physical capabilities through fun and exciting games.
People are taking part in SEGA Obstacle Course challenge to unleash the potential of their physical capabilities.
Similarity
Total Knock Out
American Ninja Warrior
Links To
SEGA Fitness Center
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｜EVENT
SEGA X Alphabet
Getting exposed to innovation teams while building personal and professional skills.
From driverless cars to life-extension research, from artificial intelligence to high-speed Internet, Alphabet has been reputable for continuous innovation and advancement. SEGA will collaborate with Alphabet to offer apprenticeship and bootcamp programs to enable skill and network building experiences.
Mission Focus
SEGA X Alphabet bolsters our mission of enabling the next level of success by allowing young, promising talents to learn and achieve at one of the most innovative companies.
A group of apprentices are visiting labs and factories to learn about the latest technologies.
Similarity
IBM Apprenticeship
Microsoft University apprenticeship
Differentiation
The SEGA X Alphabet apprenticeship and bootcamp programs will provide customized training that are meeting industry standards, tailored to specific needs of businesses, and resulting in highly-skilled prospective employees.
Links To
SEGA Mentorship Program
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SEGA Reflection Corner
Learning lessons from past experiences and moving
forward with better practices.
SEGA Reflection Corner acts as a self-assessment space for our members to take part in conscious consideration and deep analysis of their progress in achieving personal goals. It offers an opportunity to pause amidst the chaos and untangle through observations.
Mission Focus
SEGA Reflection Corner reinforces our mission of facilitating personal development by guiding people to take a step back from their learning experiences and improve on their future performances.
People are making use of SEGA Reflection Corner to take a step back and draw lessons from their past experiences.
Similarity
Peace Corner at Fall-Hamilton
Differentiation
Self-reflection enables us to process and make meaning of all of the learning and working experiences. But it’s been largely neglected in most organizations. SEGA provides an environment where people will have a chance to look back and make their future endeavors more efficient and meaningful.
Links To
SEGA Progress Tracking App
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｜ENVIRONMENT