BRAND EXTENSIONS
Improve with SEGA
PATH TO LEVELING UP
The journey of self-improvement gives us the opportunity to evaluate our strengths as well as weaknesses and to work on them so that we can achieve better success.
SEGA IMPROVING
Our offerings for improving personal capabilities of all kinds include SEGA Confidence Building Cards, Triathlon, Adventure Camps, Online Learning System, Mentorship Program, Co-Branding with Johnson & Johnson, Progress Tracking App, Digital Forum, Career Counseling, and Fitness Center.
SEGA Triathlon
EV 2
｜EVENT
Stepping out of the comfort zone and taking the challenge to enhance personal stamina.
For many people, finishing a triathlon seems like a huge undertaking. SEGA recognizes this challenge and turns it into an opportunity for people to train their body, build physical strength and cultivate mental perseverance.
A SEGA Triathlon contestant is striving to complete the cycling part of the race.
Mission Focus
SEGA Triathlon bolsters our mission of stimulating physical and mental growth by getting people involved in sport training and competitions.
People from different cultures and all walks of life are joining in our competition.
Similarity
Marine Corps Marathon
World Triathlon
Differentiation
In addition to the Triathlon challenge where people try their best to surpass their limits, SEGA Triathlon program also host pre-competition training for all participants to level up both their physical and mental capabilities.
Links To
SEGA Fitness Center
A female contestant is reaching her goal of completing the final part of the triathlon race.
SEGA Adventure Camps
Sharpening your physical
and mental capabilities through new adventures.
SEGA Adventure Camp is designed for advancing physical and mental strength for people from all walks of life. It will be a weekly or monthly experience that allow people to venture into a new territory, be it physical or spiritual, to explore and test their true potential.
During our SEGA Adventure Camp, a man is striving to reach a greater height.
Mission Focus
SEGA Adventure Camps reinforce our commitment to advance mental and physical development of individuals by putting them through challenging tasks and leveling up their abilities.
We also offer indoor activities for participants to challenge their physical capabilities.
Similarity
Wilderness Adventures
YMCA Summer Camp
Differentiation
SEGA Adventure Camps are a unique experience program that consists of a series of exploration activities. People will have chances to challenge both their physical and mental strengths and tenacity through indoor and outdoor immersive experiences.
Links To
SEGA Fitness Center
Our outdoor Adventure Camps guide people to explore the unknown and test their limits.
EX 1
｜EXPERIENCE
SEGA Online Learning System
Attending online professional training on various subjects to climb up the career ladder.
SEGA will create a digital platform that offers courses, materials and resources, helping people to equip themselves with new insights and skills that assist their personal and career success.
A businesswoman is using SEGA Online Learning System to level up her professional knowledge and skills.
Mission Focus
SEGA Online Learning System underscores our commitment to facilitate personal development by building a platform with comprehensive classes and resources.
Our Online Learning System will offer a variety of courses that help people climb up the career ladder.
Similarity
Cousera
LinkedIn Learning
Differentiation
We will build an educational platform that offers professional courses and resources on business, technology and creative fields. SEGA Online Learning System will allow our users to pick up a variety of new skills with schedule flexibility and a friendly and pleasant learning environment.
Links To
SEGA Mentorship Program
People at different phases of their life and career can always find a course that benefits their future wellbeing.
ED 1
｜EDUCATION
SEGA Mentorship Program
Connecting people, increasing knowledge and building skills for goals and milestones.
SEGA Mentorship Program aims to tap into the existing knowledge and skills of high performing professionals and transfer these skills to less experienced people who aspire to achieve the next level of success. The mentors will help you set goals, building contacts and identify resources.
Mission Focus
SEGA Mentorship Program bolsters our mission of enabling the next level of success by passing knowledge and experience among people in the best possible way.
Considering the pandemic situation, we’ll also offer video sessions for our mentorship program at SEGA.
People will be paired up based on levels of experience. We offer everyone an opportunity to learn from others.
Similarity
Boeing Mentorship Program
Caterpillar Career Mentoring
Differentiation
While mentorship program often takes place among people or staff within an organization, SEGA Mentorship will be open to our audience and customers. We will accept applications from both mentors and mentees, evaluate their qualifications, and pair them in the most meaningful way to foster better success.
Links To
SEGA Online Learning System
We enable the next level of success by passing knowledge among people in the best way.
ED 2
｜EDUCATION
SEGA X Johnson & Johnson
Elevating physical and mental performance through medical innovation and advancement.
Johnson & Johnson endeavors to bring positive impact on human health and medical advancement with innovation. SEGA will partner with the company to invest in medical devices and consumer packaged goods to level up the human living experience.
A technician is devoting herself to the SEGA X Johnson & Johnson program for medical advancement.
Mission Focus
SEGA X Johnson & Johnson lays stress on our mission of advancing personal growth by offering people innovative solutions for disease prevention and health promotion.
Through our collaboration, we are able to conduct meaningful scientific research and development.
Similarity
Novo Nordisk
Medivation
Differentiation
Many people in the world struggle with chronic diseases and disabilities that prevent them from leading a successful and meaningful life. With the SEGA X Johnson & Johnson program, we aim to help these people improve their health conditions and reach life goals.
Links To
SEGA Fitness Center
A diverse group of medical experts are conducting research and development on improving human performance.
CO 2
｜CO-BRANDING
SEGA Progress Tracking App
Setting daily goals, recording every effort as well as tracking each progress.
SEGA Progress Tracking App will allow people to set their goals and improve a variety of aspects in their lives. It can also have a sharing or reward system that motivates people to keep track of their efforts and achieve better.
A man is excited about keeping himself on track with his life goals using SEGA Progress Tracking App.
Mission Focus
SEGA Progress Tracking App bolsters our mission of facilitating individual development by making every step of the progress tangible and motivating people to strive for their best.
One of our users is utilizing the app to track his career goals.
Similarity
Strides App
Way of Life App
Differentiation
SEGA Progress Tracking App will help our users to build and stay committed to certain goals in their life and career. The app also helps people break large goals into smaller chunks and provides incentives to conquer each step.
Links To
SEGA Online Learning System
SEGA Progress Tracking App allows our customers to take control of their progress anytime, anywhere.
SR 1
｜SERVICE
SEGA Career Counseling
SR 3
｜SERVICE
Planning career path, reaching prospective employers and building effective job skills.
SEGA Career Counseling helps people to explore their academic pursuits and career interests, improve their job search skills and assist them to connect with the employment community. We provide a wide range of career services, which will facilitate their professional success.
Mission Focus
SEGA Career Counseling bolsters our mission of enabling the next level of success by helping people develop and polish their professional skills that boost their career.
A member is looking for professional advice from our counselor.
Our counselor is giving advice on how people can achieve better career success.
Similarity
Career Discovery Seattle
University Career Center
Differentiation
In addition to commonly known career services such as resume or cover letter review, SEGA Career Counseling offers unique opportunities for people to build soft and field skills that will continue to benefit their career. We will also hold job fairs and events to expand network for our participants.
Links To
SEGA Mentorship Program
We offer both one-on-one counseling services as well as discussion groups on how to reach career goals.
SEGA Fitness Center
Enhancing physical strength through targeted and high-
quality training.
SEGA Fitness Center offers a space for our customers to conduct regular or special training sessions that improve their physical strength and boost their endurance. We have professional gym facilities and trainers to help people with different workout plans and goals.
Mission Focus
SEGA Fitness Center reinforces our mission of elevating our physical performance by offering motivative and innovative workout experiences that allow people to grow stronger.
A diverse group of females are taking yoga classes at SEGA Fitness Center.
At SEGA Fitness Center, we provide high-quality equipment and training for workouts.
Similarity
Crunch
LA Fitness
Differentiation
What makes our fitness program stand out is that we apply the most scientific and innovative workout methods to train our members. In addition, we have a variety of events. SEGA Triathlon, for example, will offer training in our fitness center.
Links To
SEGA Triathlon
No matter how old you are and what condition you are in, SEGA Fitness Center helps you build a better body.
EN 3
｜ENVIRONMENT
SEGA Confidence Building Cards
Building confidence with inspiring imagery and words of encouragement.
In order for one to level up and succeed, it is crucial that we build confidence and learn from others’ experiences. The cards will come with various prompts that are intended to inspire people to reflect, brace themselves up and set higher goals for their lives and careers.
Mission Focus
SEGA Confidence Building Cards reinforce our commitment to motivate people with higher goals by inspiring and encouraging them with imagery and words of wisdom.
Differentiation
Unlike all the word cards in the market that are poorly written and designed, SEGA invites people with life and career success to share their experiences and incorporates different stories into our product, making it exciting and inspiring for people who are in need of building self-confidence and leveling up.
A person is reading one of the SEGA Confidence Building Cards to elevate his self-confidence.
Similarity
Mindfulness Card Packs
Compendium Words to Live By
Links To
SEGA Skill Kits
PR 2
｜PRODUCT
SEGA DIGITAL FORUM
Holding conversations and exchanging ideas to advance knowledge and skills.
SEGA Digital Forum serves as an online discussion site where people can post messages, help and inspire each other on a variety of topics in science, art, culture and education fields. Our users will be able to share their ideas and thoughts as well as learn from others with different perspectives and levels of knowledge.
Mission Focus
SEGA Digital Forum reinforces our mission of facilitating intellectual advancement by offering a platform where ideas are exchanged and nurtured.
A female is leveraging SEGA Digital Forum to propose her questions and exchange ideas with other users.
Similarity
TechSpot Forums
Quora
Differentiation
The Internet is a powerful enabler in sharing resources and growing world’s knowledge. SEGA Digital Forum will make the best of this global tool and facilitate learning to drive innovative ideas and solutions.
Links To
SEGA Online Learning System
SR 2
｜SERVICE